SEO & Support Services AI SEO Services
SEO & Support Services AI SEO Services
Search is changing. AI-generated answers are replacing traditional blue links for a growing share of queries — and visibility in those answers requires a different strategy. We help businesses get cited, referenced, and recommended by AI search engines through structured content, entity authority, and generative engine optimisation.
What This Service Covers Optimising for AI-powered search — not just traditional rankings
Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot are already answering millions of queries that previously sent traffic directly to websites. The content that gets cited in those answers shares specific characteristics — clear authorship, structured formatting, factual density, entity associations, and schema markup that helps AI systems understand what the content is about and who it’s from. We audit your current visibility in AI search and build the content and technical foundation to improve it.
Generative Engine Optimisation (GEO)
Generative Engine Optimisation is the practice of structuring content specifically to be surfaced by AI answer engines — ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. We audit how your brand and content currently appear (or don’t appear) in AI-generated answers for your target queries, identify the content and authority gaps that explain your absence, and build a structured plan to close them.
GEO is not separate from traditional SEO — it’s an extension of it. Sites that rank well in traditional search and have strong entity associations tend to be cited more frequently in AI answers. But GEO adds specific optimisations that traditional SEO doesn’t cover.
Entity Optimisation & Knowledge Graph Authority
AI search systems rely heavily on entity associations — understanding that your brand, your authors, and your content are authoritative sources on specific topics. We build entity authority through structured data (Organisation, Person, and Product schema), Wikipedia and Wikidata presence where applicable, consistent NAP data across the web, and a topical content architecture that establishes your site as the definitive source on your core subjects.
Entity-level optimisation is a long-term investment — once established, it compounds. Brands with strong entity presence are cited across AI systems, not just ranked in traditional search.
AI-Optimised Content Structure & Formatting
AI systems preferentially cite content that is structured for comprehension — clear headings, direct answers at the start of sections, factual statements with cited sources, definition-first explanations, and schema markup that labels content type. We audit your existing content against these criteria and produce a structured content brief framework your team can apply across new and updated content.
We also identify the specific query formats — questions, comparisons, definitions, how-tos — where your content currently has the best chance of being cited, and prioritise content updates accordingly.
AI Search Visibility Tracking & Reporting
Traditional rank tracking doesn’t capture AI search visibility. We set up monitoring for your brand’s citation frequency across ChatGPT, Perplexity, and Google AI Overviews using a consistent query set — tracking whether your brand is mentioned, whether your site is cited as a source, and how the quality and sentiment of those citations changes over time.
Monthly reporting gives you a measurable picture of AI search visibility alongside traditional Search Console data — so you can see the full picture of how your content performs across both search paradigms.
Why It Matters Now AI search is already affecting your organic traffic — whether you’ve noticed or not
Google’s AI Overviews appear for an estimated 15–20% of all searches and growing. ChatGPT Search and Perplexity combined handle hundreds of millions of queries per month. For informational queries — the top-of-funnel searches that drive brand awareness — AI-generated answers are already displacing a significant share of traditional organic clicks.
Businesses that establish AI search visibility now — before their competitors — are positioning for a structural advantage in how they’re discovered online. Waiting until AI search traffic loss is measurable is waiting too long.
AI Platforms We Optimise For Where your brand needs to be visible
AI SEO built on a solid technical foundation
AI search optimisation doesn’t work in isolation. The sites that get cited in AI answers share a common foundation: fast page loads, strong technical SEO, clean crawlability, and authoritative structured data. Without that foundation, GEO tactics produce limited results — you can’t optimise your way into AI citations if the technical signals are working against you.
We audit and fix the technical foundation alongside AI-specific optimisations — so every improvement compounds rather than working in isolation. If you’re not sure where to start, a combined technical SEO and AI SEO audit is the most efficient first engagement.
AI SEO services we deliver
From initial visibility audit to ongoing content strategy and entity-building — scoped to where you are now.
AI Visibility Audit
A baseline measurement of your brand’s current citation and mention frequency across ChatGPT, Perplexity, and Google AI Overviews — with gap analysis against your target queries and competitors.
GEO Content Strategy
A structured content plan targeting the query formats and topic areas where AI citation is most achievable — with brief frameworks, content priority scoring, and schema markup recommendations.
Entity & Schema Build
Organisation, Person, and content-type schema implementation, Wikidata entity creation where applicable, and a cross-web consistency audit for NAP and brand entity signals.
AI Visibility Monitoring Retainer
Monthly tracking of brand citation frequency across AI platforms, traditional Search Console reporting, and a quarterly strategy review included in one retainer.
Technical SEO
The technical foundation that AI search optimisation depends on — crawlability, structured data, Core Web Vitals, and site architecture — covered in our full technical SEO service.
Speed Optimisation
Page speed is a prerequisite for AI citation eligibility — slow sites are deprioritised by AI systems alongside traditional search. Core Web Vitals and PageSpeed engineering available separately.
Frequently asked questions
Common questions about AI SEO and generative engine optimisation.
Generative Engine Optimisation (GEO) is the practice of structuring your content and technical signals to improve your brand’s visibility in AI-generated search answers — from Google AI Overviews to ChatGPT Search and Perplexity. Unlike traditional SEO, which optimises for a ranked list of blue links, GEO optimises for being cited as an authoritative source within a synthesised answer. The signals that drive GEO overlap with traditional SEO but include additional factors: content structure, factual density, author entity associations, and schema markup clarity.
No — and anyone who does is misrepresenting how these systems work. AI search citations are determined by probabilistic language models, not algorithmic rankings with known inputs. What we can do is implement the content, technical, and entity signals that are consistently associated with cited sources — and measure whether citation frequency improves over time. The goal is meaningful, measurable improvement, not a guarantee.
Not replacing — extending. Traditional search rankings remain important and share significant overlap with AI search visibility. The businesses that will perform best in both paradigms are those with strong technical SEO foundations, authoritative structured content, clear entity associations, and fast, accessible websites. We treat AI SEO as an additional layer built on top of a solid traditional SEO foundation — not as a replacement for it.
We use a consistent query set relevant to your business and run it across ChatGPT, Perplexity, and Google AI Overviews on a monthly basis — recording whether your brand is mentioned, whether your site is cited as a source, and the context of those citations. This produces a citation rate metric that we track over time alongside traditional Search Console data. It’s a newer measurement discipline — the tools are less mature than traditional rank tracking — but the methodology is sound and improving rapidly.
Entity-building and content authority are medium-term investments — expect meaningful change in citation frequency over a 3–6 month horizon for most businesses, with earlier signals visible in traditional Search Console data as structured data and content improvements take effect. Businesses with existing domain authority and strong traditional SEO foundations see faster results than those starting from a weak base.
For the audit phase, no — we can assess AI visibility and produce strategy recommendations from publicly available data. For implementation (structured data, content updates, technical fixes), yes — we’ll need CMS or codebase access depending on your stack. Access requirements and permissions are agreed before implementation work begins.
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